The 25% Bonus Incentive is an Energy Smart initiative to increase program participation by 75% in Q1 and Q2. Tasked with creating an authentic CTA-based campaign, the objective was to drive early customer applications to capitalize on limited-time cash incentives. Using the direction from the program awareness campaign, Looking for Savings, these creative concepts illustrate the most common Energy New Orleans projects, lighting and HVAC, for businesses in the New Orleans area.
Lighting
HVAC
