‘Keep on Geauxing’ and ‘Keep Your Eyes on the Road’ are two campaign concepts chosen by the Louisiana Department of Transportation and Development to bring awareness for expected changes to GeauxPass tolling system, as well as to promote GeauxPass signups.
Keep Your Eyes on the Road
“Keep Your Eyes on the Road’ uses striking nature photography to draw attention to the local environment. The message reminds the target that the goal is to think less about the GeauxPass and more about where they’re headed and what they’re looking forward to when they arrive.
Don't let our new look distract you from the smooth ride ahead! Keep your focus on the road and get your GeauxPass today for hassle-free toll payments. pic.twitter.com/TC7R4FO9MH
— GeauxPass (@GeauxPass) October 31, 2023
Staying in Port Fourchon for the weekend? Toll-by-Plate keeps your eyes on the road so that you can keep Geauxing. pic.twitter.com/NbTZAfElJ3
— GeauxPass (@GeauxPass) September 14, 2023
Keep On Geauxing
‘Keep on Geauxing’ is an illustrated concept that breaks through the surrounding noise with a fresh look that ties in bold design, a local feel, and a hunting/fishing-inspired color palette. The message reminds the target that the goal is to think less about the GeauxPass and more about where they’re headed and what they’re looking forward to when they arrive.
New look, same GeauxPass! Our website and invoices have a new look, but your GeauxPass still keeps you Geauxing to your destination. Visit https://t.co/CeO8Z5BRcm to sign up for a GeauxPass and learn more about these updates today! pic.twitter.com/l1d7LQs19b
— GeauxPass (@GeauxPass) November 6, 2023
We've freshened up our look, but our commitment to providing the best toll payment service remains the same. Keep driving smoothly on LA 1 and reach your destination with ease, all thanks to GeauxPass! Still need a GeauxPass? Visit https://t.co/CeO8Z5BRcm to sign up today! pic.twitter.com/zzuo1WdaTr
— GeauxPass (@GeauxPass) November 15, 2023