The Creative Ask: Develop an authentic awareness campaign that reaches a specific group of farmers that are Agribusiness Entergy Louisiana Customers to create awareness for an Entergy Solutions Program with cash incentives.
Key Takeaway: Agriculture Solutions program will give you cash incentives for upgrading systems that optimize your facility’s energy output and save you money.
This creative takes inspiration from bold prints and illustrations seen in US posters around the 1940s. Using basic geometric forms, color blocking and the Entergy brand to communicate the benefits of the Agricultural Solutions program in a way that relates directly to the ultimate goal of agribusiness: getting the most from their yield.